SLO CAL’s Chuck Davidson looks back at the top trends of 2017 and projects how that will affect the future of the destination in 2018 and beyond.
Jeanna Wood of Visit Space Coast looks at how destinations can rebuild traveler trust post-crisis.
Ranvir Gujral, CEO of Chute, shares his thoughts on the US travel outlook for 2018.
The top reason travelers follow travel brands is because they’re already rewards members. But how are rewards program creators engaging their audience?
Business travelers are tourists, but they require a bit of special attention to get them out of hotels and into your destination.
In a world where so many are swept-up in wanderlust, why not try standing out and connecting with an audience that on average will vacation five times in one year? Or better yet, contributes 51% of all consumers spending?
Ever wanted to host an offline event to engage the Instagram community? Get key tips for finding the perfect guide and mapping out a trail.
Lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts – but you may not know why, how, or what you should be doing to properly tap into its potential.
In this guide, discover key stats and best practices for working with influencers as a travel brand - from how much to pay to which platforms are best.
More travel brands and destinations than ever are encouraging consumers to share UGC, but outside of standard ads and social promotion, what are ways brands can really amp up customer participation?
Over the course of 2016, more than 98.5 million photos related to travel were shared on Instagram. Get the full report to discover all the trending topics, influencers and activities!
As one might imagine, we suffer from no shortage of wanderlust-inducing magazines, blogs and social media accounts chronicling the world's most desirous locales. One might reasonably conclude that the world does not need yet another travel publication.
The team behind Visit Palm Springs shares how they're working with influencers and everyday travelers to promote their destinations and partners.
Hundreds of U.S. consumers who have traveled overnight in the past year share their preferences and opinions on travel brands’ social presences along with their personal sharing habits.
Focusing on guest happiness and experience isn’t just something that Norwegian Cruise Line does on their cruise ships – it’s also a driving force for the digital media strategies.
Consider this: your website can be the first consumer touchpoint for your potential visitor and continue to be relevant all the way from the initial dreaming phase through in-market visitation.