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Sightseer Magazine

SIGHTSEER MAGAZINE

Your destination for travel marketing trends and strategies

Sightseer Magazine

  • Home/
  • Past Issues/
    • Issue 1
    • Issue 2
    • Issue 3
    • Issue 4
  • Sightseer Awards/
  • Chute/
STORIES FROM ISSUE #3
What is the Next Evolution of the Destination?
Jan 3, 2018
What is the Next Evolution of the Destination?
Jan 3, 2018

SLO CAL’s Chuck Davidson looks back at the top trends of 2017 and projects how that will affect the future of the destination in 2018 and beyond.

Jan 3, 2018
Overcoming Travelers’ Fears
Jan 3, 2018
Overcoming Travelers’ Fears
Jan 3, 2018

Jeanna Wood of Visit Space Coast looks at how destinations can rebuild traveler trust post-crisis.

Jan 3, 2018
New Year, New Challenges for US Tourism
Jan 3, 2018
New Year, New Challenges for US Tourism
Jan 3, 2018

Ranvir Gujral, CEO of Chute, shares his thoughts on the US travel outlook for 2018.

Jan 3, 2018
What’s the Reward for Getting Social?
Jan 3, 2018
What’s the Reward for Getting Social?
Jan 3, 2018

The top reason travelers follow travel brands is because they’re already rewards members. But how are rewards program creators engaging their audience?

Jan 3, 2018
Get In the Business of Business Travel
Jan 3, 2018
Get In the Business of Business Travel
Jan 3, 2018

Business travelers are tourists, but they require a bit of special attention to get them out of hotels and into your destination.

Jan 3, 2018
Bloggers Over 50: They’re Influencers Too!
Jan 3, 2018
Bloggers Over 50: They’re Influencers Too!
Jan 3, 2018

In a world where so many are swept-up in wanderlust, why not try standing out and connecting with an audience that on average will vacation five times in one year? Or better yet, contributes 51% of all consumers spending?

Jan 3, 2018
What I Learned Running an Instagram Walking Tour
Jan 3, 2018
What I Learned Running an Instagram Walking Tour
Jan 3, 2018

Ever wanted to host an offline event to engage the Instagram community? Get key tips for finding the perfect guide and mapping out a trail.

Jan 3, 2018
Lead Generation for the Destination Marketer
Jan 3, 2018
Lead Generation for the Destination Marketer
Jan 3, 2018

Lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts – but you may not know why, how, or what you should be doing to properly tap into its potential.

Jan 3, 2018
Stories from issue #2
The rise of User Generated Content (UGC) and How Marketers Can Capitalize on This Trend
The rise of User Generated Content (UGC) and How Marketers Can Capitalize on This Trend
Read More →
Tales From the Road: Lessons Learned Suring the California Travel Summit
Tales From the Road: Lessons Learned Suring the California Travel Summit
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Travel for Good: How Visit.org Is Spearheading Social Impact Travel
Travel for Good: How Visit.org Is Spearheading Social Impact Travel
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Murky Waters: Earned Media and Legal Rights
Murky Waters: Earned Media and Legal Rights
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Big Data and How It Can Effectively Fuel Your Content Marketing
Big Data and How It Can Effectively Fuel Your Content Marketing
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Demystifying Machine Intelligence in Travel and Transportation
Demystifying Machine Intelligence in Travel and Transportation
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Relationships, Storytelling and Influencer Marketing: Interview with the team behind the Ritz-Carlton’s influencer marketing success
Relationships, Storytelling and Influencer Marketing: Interview with the team behind the Ritz-Carlton’s influencer marketing success
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The Science Behind the Art of Storytelling
The Science Behind the Art of Storytelling
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How Florida Space Coast Tackles Facebook Live
How Florida Space Coast Tackles Facebook Live
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Attractions, Domestic Travel and Millennial Families Create Opportunities During an Industry Slowdown
Attractions, Domestic Travel and Millennial Families Create Opportunities During an Industry Slowdown
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Stories from Issue #1
The Travel Marketer’s Guide to Working With Influencers
The Travel Marketer’s Guide to Working With Influencers

In this guide, discover key stats and best practices for working with influencers as a travel brand - from how much to pay to which platforms are best. 

5 Tips for Generating More UGC on Instagram
5 Tips for Generating More UGC on Instagram

More travel brands and destinations than ever are encouraging consumers to share UGC, but outside of standard ads and social promotion, what are ways brands can really amp up customer participation?

2017 State of Travel on Instagram
2017 State of Travel on Instagram

Over the course of 2016, more than 98.5 million photos related to travel were shared on Instagram. Get the full report to discover all the trending topics, influencers and activities!

Welcome to Sightseer: Letter from the CEO
Welcome to Sightseer: Letter from the CEO

As one might imagine, we suffer from no shortage of wanderlust-inducing magazines, blogs and social media accounts chronicling the world's most desirous locales. One might reasonably conclude that the world does not need yet another travel publication.

Visit Palm Springs on User-Generated Content and Influencer Marketing
Visit Palm Springs on User-Generated Content and Influencer Marketing

The team behind Visit Palm Springs shares how they're working with influencers and everyday travelers to promote their destinations and partners. 

Traveler Social Media Preferences 2017 Report
Traveler Social Media Preferences 2017 Report

Hundreds of U.S. consumers who have traveled overnight in the past year share their preferences and opinions on travel brands’ social presences along with their personal sharing habits.

Interview with Norwegian Cruise Line's Social Media Manager, Evelyn Macki
Interview with Norwegian Cruise Line's Social Media Manager, Evelyn Macki

Focusing on guest happiness and experience isn’t just something that Norwegian Cruise Line does on their cruise ships – it’s also a driving force for the digital media strategies.

Are Travel and Tourism Websites the Last Frontier in Personalization?
Are Travel and Tourism Websites the Last Frontier in Personalization?

Consider this: your website can be the first consumer touchpoint for your potential visitor and continue to be relevant all the way from the initial dreaming phase through in-market visitation.

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