The Sightseer Awards recognize the best in digital marketing in the travel industry.

Submissions are now closed!


All entries should relate to business conducted over the course of 2017.

Best Use of Social Influencers

This category highlights collaborative and effective partnerships with social influencers that feel both organic for the creators audience and lead to real results for the brand.

Best Overall Campaign

This category awards the campaign that, while including one or more of the attributes below, really pushes the industry forward while also having a more omnichannel focus. 

Best Use of User-Generated Content

The category seeks to find innovative methods travel brands and destinations are integrating earned media of any form into their marketing - from videos to blog posts created by everyday travelers. 

Travel Marketer of the Year

The 2017 Travel Marketer of the Year award will be given to a marketer who has shown leadership within their own organization and also within the travel industry. This award has a separate entry and/or nomination form, which you can find below. 


The Sightseer Award judges panel is made up of leaders within the travel industry - from agencies to destinations to hospitality brands. The full judging panel will be announced early in 2018. 


All material submitted remain confidential to the judges. Entrants and winners may be featured in future issues of Sightseer Magazine. Permission will be sought before publication. 


Judges will be looking for campaigns that clearly demonstrate success for the brand. We suggest providing evidence to substantiate your entries such as metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. 

Each section of the entry will be scored based on the following criteria:

  • Creativity
  • Innovation
  • Traveler value
  • Results related to KPIs