2017 State of Travel on Instagram

Over the course of 2016, more than 98.5 million photos related to travel were shared on Instagram. For the past year, we tracked and analyzed all of these posts in a monthly report: revealing which destinations, influencers and topics were trending at various times of the year. This report looks back at all of 2016 collectively to show the current state of travel marketers should know for 2017 - as told by real travelers. Read the full report to discover not only the top photo of the year, but also the top trends and consumer insights based on the analysis of these millions of photos.

Read the full report here!